

My name is Max; I work in metaverse, emerging tech, and experience strategy at PwC Experience Center!
I help lead all metaverse-related proposition/product and campaign development, including essential coordination, planning and tracking client engagements, and broader strategizing, training, and delivering client pitches and proposals.
I am incredibly passionate about the intersection between "traditional" advertising and web3, experiential activations, and immersive media, dedicating my entire career to understanding the convergence of digital <> physical and what drives audience engagement:
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Earned a graduate degree in advertising, specializing in emerging tech and copywriting
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Led strategy for companies that produced social media, short-form digital content, and traditional advertising campaigns to XR, immersive, and metaverse-driven activations.
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Panelist/speaker at global conferences and internal L&D sessions about brand integration in the metaverse, web3, and virtual beings.
For more detail, check out my up-to-date resume!
I don't want to work in the industry;
I want to work on it!

Metaverse and Experience Strategy

Industry Fellow

Investor and Immersive Advisor
PREVIOUS EXPERIENCE