My name is Max; I work in metaverse, emerging tech, and experience strategy at PwC Experience Center!

I help lead all metaverse-related proposition/product and campaign development, including essential coordination, planning and tracking client engagements, and broader strategizing, training, and delivering client pitches and proposals.

I am incredibly passionate about the intersection between "traditional" advertising and web3, experiential activations, and immersive media, dedicating my entire career to understanding the convergence of digital <> physical and what drives audience engagement:

Earned a graduate degree in advertising, specializing in emerging tech and copywriting
Led strategy for companies that produced social media, short-form digital content, and traditional advertising campaigns to XR, immersive, and metaverse-driven activations.
Panelist/speaker at global conferences and internal L&D sessions about brand integration in the metaverse, web3, and virtual beings.

For more detail, check out my up-to-date resume!

I don't want to work in the industry;

I want to work on it!

Metaverse and Experience Strategy

Industry Fellow

Investor and Immersive Advisor

PREVIOUS EXPERIENCE

Lead strategy for Offbeat’s campaigns by merging pertinent cultural and social insights with innovative industry trends and media channels.

Speaker at renowned conferences including Blockchain World 2021–Abu Dhabi; Infinity Festival 2021–Hollywood

Clients include: Samsung, McDonald's, OMD, Formula E, The Cheesecake Factory, Door Dash TikTok, Arista Records, Twitch, Cameo, GrubHub, Warner Music, RCA Records, Universal Music Group, Motown Records, Hooters, FashionNova, & more.

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OFFBEAT MEDIA GROUP
– STRATEGY –

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

An entertainment technology company that builds integrated XR experiences for music festivals, artists, and live streams such as Rolling Loud, Knitting Factory, and The Emmy Awards.

Previously led account management and client relations for XR platforms “EVOLVE” and “EMERGE.”

BUZZNOG
– INVESTOR | IMMERSIVE CONSULTANT –

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Oversee student life within the advertising graduate program at the University of Texas (the #1 Master's in Advertising program worldwide).

Lead and assist an executive board comprised of ten positions.

Help chairs coordinate exclusive networking events, socials, and speakers with brands such as TikTok, Dell, Offbeat, Tilted Chair.

ADVERTISING GRADUATE COUNCIL
– PRESIDENT –

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Strategize and develop cross-platform experiences that blend physical and digital interactions through AR/VR tech

Host an Austin tour for international media ambassadors that showcases renowned media conglomerates (such as Google, Dell, Accenture, Roku) in the Austin, Texas area.

Co-Founder of Texas Immersive Student Club

Presented at the Infinity Festival, Hollywood.

TEXAS IMMERSIVE INSTITUTE
– CO-FOUNDER D.I.V.E. | UX DESIGNER | FELLOW –

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Works with an Art Director to develop multiple 360–degree campaigns across multiple mediums: print, digital, experiential.

Receives constant professional critique from individuals from companies such as Microsoft, DDB, GSD&M.

Works on brands such as LOOK Cinemas, Clubhouse, Tecovas and Fetii.

TEXAS CREATIVE
– COPYWRITER | PRODUCER –

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Chair the annual TXADPR Bowl, a recognized live event in which the publication highlights the best Super Bowl Ads

Previously served as the Editor-In-Chief, in which I Managed all teams for the TXADPR Publication, which includes Original Content, Content Management, and Data Analytics.

Write original content for TXADPR Media Channels.

TXADPR PUBLICATION
– TXADPR BOWL CHAIR–

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

OFFBEAT MEDIA GROUP – STRATEGY –

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

An entertainment technology company that builds integrated XR experiences for music festivals, artists, and live streams such as Rolling Loud, Knitting Factory, and The Emmy Awards. Previously led account management and client relations for XR platforms “EVOLVE” and “EMERGE.”

BUZZNOG – INVESTOR | IMMERSIVE CONSULTANT –

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

ADVERTISING GRADUATE COUNCIL – PRESIDENT –

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

TEXAS IMMERSIVE INSTITUTE – CO-FOUNDER D.I.V.E. | UX DESIGNER | FELLOW –

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Works with an Art Director to develop multiple 360–degree campaigns across multiple mediums: print, digital, experiential. Receives constant professional critique from individuals from companies such as Microsoft, DDB, GSD&M. Works on brands such as LOOK Cinemas, Clubhouse, Tecovas and Fetii.

TEXAS CREATIVE – COPYWRITER | PRODUCER –

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

TXADPR PUBLICATION – TXADPR BOWL CHAIR–

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

OFFBEAT MEDIA GROUP
– STRATEGY –

An entertainment technology company that builds integrated XR experiences for music festivals, artists, and live streams such as Rolling Loud, Knitting Factory, and The Emmy Awards.

Previously led account management and client relations for XR platforms “EVOLVE” and “EMERGE.”

BUZZNOG
– INVESTOR | IMMERSIVE CONSULTANT –

ADVERTISING GRADUATE COUNCIL
– PRESIDENT –

TEXAS IMMERSIVE INSTITUTE
– CO-FOUNDER D.I.V.E. | UX DESIGNER | FELLOW –

Works with an Art Director to develop multiple 360–degree campaigns across multiple mediums: print, digital, experiential.

Receives constant professional critique from individuals from companies such as Microsoft, DDB, GSD&M.

Works on brands such as LOOK Cinemas, Clubhouse, Tecovas and Fetii.

TEXAS CREATIVE
– COPYWRITER | PRODUCER –

TXADPR PUBLICATION
– TXADPR BOWL CHAIR–