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 My name is Max; I work in metaverse, emerging tech, and experience strategy at PwC Experience Center!


I help lead all metaverse-related proposition/product and campaign development, including essential coordination, planning and tracking client engagements, and broader strategizing, training, and delivering client pitches and proposals.

I am incredibly passionate about the intersection between "traditional" advertising and web3, experiential activations, and immersive media, dedicating my entire career to understanding the convergence of digital <> physical and what drives audience engagement:

  • Earned a graduate degree in advertising, specializing in emerging tech and copywriting

  • Led strategy for companies that produced social media, short-form digital content, and traditional advertising campaigns to XR, immersive, and metaverse-driven activations.

  • Panelist/speaker at global conferences and internal L&D sessions about brand integration in the metaverse, web3, and virtual beings.


For more detail, check out my up-to-date resume! 

I don't want to work in the industry;

I want to work on it!


Metaverse and Experience Strategy


Industry Fellow


Investor and Immersive Advisor


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