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I don't want to work in industry... I want to work on it!

My name is Max! I'm a Senior Creative & Digital Innovation Strategist at PwC based in NYC. I'm deeply passionate about the intersection between "traditional" advertising and immersive media – dedicating my career to understanding the convergence of digital <> physical and what truly drives audience engagement!

 

I work with F500 brands to develop innovative digital strategies for enhancing brand experience to create impactful connections with their audiences. I've sold, managed, and delivered digital transformation projects, GenAI implementation strategies, immersive technology experiences, and 360-advertising campaigns! 

 

My expertise includes developing breakthrough engagement strategies for brands by merging pertinent insights from customer research with emerging digital tools (e.g., immersive experiences, GenAI), facilitating strategy workshops for c-suite/VP-level client stakeholders, and driving business development activities (e.g., pitching, growing client relationships, presenting at conferences, and writing thought leadership). 

 

My experience spans various industries (CPG, telco, retail, sports/entertainment, industrial, healthcare), and I often work cross-functionally (strategy, design, product development).

 

I'm also involved with PwC's industry-leading partnerships with technology companies and universities like Adobe and the Texas Immersive Institute at the University of Texas at Austin. 

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For more, check out my resume!

CURRENT ROLES

Sr. Creative & Digital Innovation Strategist 

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Industry &  Alumni Fellow

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Investor & Immersive Advisor

Previous experience and training.

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