I'm a Senior Creative & Innovation strategist with experience across creative agencies, music tech, consulting, and startups. I've worked with brands of all sizes to strategize, design, and execute 360° campaigns, experiential activations, and large-scale digital transformations!
EDUCATION
The University of Texas
MA, Advertising - Portfolio Sequences: Texas Creative; Texas Immersive
BS, Advertising - Minors: Arts Management; Business
Wofford Denius University of Texas at Los Angeles Program (UTLA)
Music Industry / Advertising Student; Brian Edwards UTLA Scholarship Recipient
EXPERIENCE
PWC
Senior Innovation & AI Marketing Strategist Global (NYC) July 2023 - Present
Creative Strategist / Interim US PMO Global (Austin, TX) May 2022 - June 2023
OFFBEAT
Head of Strategy Austin, TX June 2021 - April 2021
Creative & Content Production Strategist Austin, TX May 2021 - June 2021
BUZZNOG
Immersive Technology Advisor / Investor Remote May 2020 - Present
C3 Presents
Production Coordinator & Festival Media Marketer Austin, TX August 2019 - June 2020
Artist Management Specialist Los Angeles, CA May 2019 - July 2019
INDUSTRY LEADERSHIP
TEXAS IMMERSIVE INSTITUTE, UNIVERSITY OF TEXAS
Industry & Alumni Fellow Austin, TX 2021 - Present
AMERICAN ADVERTISING FEDERATION (AD2AUSTIN)
Industry Mentor Austin, TX 2024
AMERICAN METAVERSE AWARDS 2024
VIP Jury Member Global (NYC) 2024
ACCOMPLISHMENTS, PUBLICATIONS, SPEAKING ENGAGEMENTS
AWARDS
BAFTA Shortlisted, Immersive Category (2023)
Roderick P. Hart Award (2022)
PUBLICATION
"The Study of User Experience Within Advertising in Virtual Reality" (2023)
KEYNOTES
Metaverse Safety Week (2022)
Annual Intern Firm-wide Offsite, PwC (2023)
Cannes Lions, PwC x Virbela Metaverse Experience (2023)
PANNELS
Blockchain World, Abu Dhabi (2021)
Duke Blockchain/Metaverse Conference (2023)
Brand Innovators: Future of Web3 (2023)
GUEST LECTURES
Technology Advisors Group (2022)
NYU (2023)
University of Texas (2024)
SKILLS
TOOLS & SOFTWARE
GenAI Models | Figma | Miro | Adobe Creative Cloud | Google Suite | Microsoft Office | Salesforce | Social Media | Google Analytics
PROFESSIONAL SKILLS
Account & Project Management | Campaign & UI/UX Strategy | Workshop Facilitation | Public Speaking | Pitching | Research | Analysis
PERSONAL SKILLS
Leadership | Reliable | Adaptable | Creative Thinking | Teamwork | Time Management | Organization | Curious | Problem Solving
CLIENTS
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