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I'm a senior creative strategist & digital innovation consultant who has sold, managed and delivered digital transformation projects, 360 advertising campaigns, immersive experiences, and GenAI implementation strategies for F500 companies at a major consulting firm, creative agency, and music technology company.

(214) 668-6236

mharberg@harberg.com

New York City

EDUCATION

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                The University of Texas

                MA, Advertising​​​​​​​ - Portfolio Sequences: Texas Creative; Texas Immersive

                BS, Advertising - Minors: Arts Management; Business

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                Wofford Denius University of Texas at Los Angeles Program (UTLA)

                Music Industry / Advertising Student; Brian Edwards UTLA Scholarship Recipient

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​​​​EXPERIENCE

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               PWC​​​​​​

               Senior Creative & Digital Innovation Strategist                     Global (NYC)                              July 2023 - Present

               (Customer Experience & Transformation)​

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               Creative Strategist / Interim US PMO                                       Global (Austin, TX)                  May 2022 - June 2023

               Metaverse/Immersive Technologies Team​​

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               OFFBEAT​​​​​​​​​​

               Head of Strategy​                                                                               Austin, TX                                  June 2021 - April 2021

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                Creative & Content Production Strategist                               Austin, TX                                  May 2021 - June 2021

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                BUZZNOG​​​​​

                Immersive Technology Advisor / Investor                              Remote                                       May 2020 - Present

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                C3 Presents​​​​​

                Production Coordinator & Festival Media Marketer            Austin, TX                                  August 2019 - June 2020

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                Artist Management Specialist                                                    Los Angeles, CA                        May 2019 - July 2019

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INDUSTRY LEADERSHIP​​​

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                TEXAS IMMERSIVE INSTITUTE, UNIVERSITY OF TEXAS

                Industry & Alumni Fellow                                                                Austin, TX                               2021 - Present

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                AMERICAN ADVERTISING FEDERATION (AD2AUSTIN)   

                Industry Mentor                                                                                 Austin, TX                                2024

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                AMERICAN METAVERSE AWARDS 2024

                VIP Jury Member                                                                                Global (NYC)                            2024

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ACCOMPLISHMENTS, PUBLICATIONS, SPEAKING ENGAGEMENTS​​​​​​​​

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                AWARDS

                BAFTA Shortlisted, Immersive Category (2023)

                Roderick P. Hart Award (2022)

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                PUBLICATION

                "The Study of User Experience Within Advertising in Virtual Reality" (2023)

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                KEYNOTES

                Metaverse Safety Week (2022)

                Annual Intern Firm-wide Offsite, PwC (2023)

                Cannes Lions, PwC x Virbela Metaverse Experience (2023)

 

                PANNELS

                Blockchain World, Abu Dhabi (2021)

                Duke Blockchain/Metaverse Conference (2023)

                Brand Innovators: Future of Web3 (2023)

 

                GUEST LECTURES

                Technology Advisors Group (2022)

                NYU (2023)

                University of Texas (2024)

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SKILLS​

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                TOOLS & SOFTWARE

                GenAI Models | Figma | Miro | Adobe Creative Cloud | Google Suite | Microsoft Office | Salesforce | Social Media | Google Analytics
 

                PROFESSIONAL SKILLS

                Account & Project Management | Campaign & UI/UX Strategy | Workshop Facilitation | Public Speaking | Pitching | Research | Analysis
 

                PERSONAL SKILLS

                Leadership | Reliable | Adaptable | Creative Thinking | Teamwork | Time Management | Organization | Curious | Problem Solving

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CLIENTS​​

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