I'm a senior creative strategist & digital innovation consultant who has sold, managed and delivered digital transformation projects, 360 advertising campaigns, immersive experiences, and GenAI implementation strategies for F500 companies at a major consulting firm, creative agency, and music technology company.
EDUCATION
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The University of Texas
MA, Advertising​​​​​​​ - Portfolio Sequences: Texas Creative; Texas Immersive
BS, Advertising - Minors: Arts Management; Business
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Wofford Denius University of Texas at Los Angeles Program (UTLA)
Music Industry / Advertising Student; Brian Edwards UTLA Scholarship Recipient
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​​​​EXPERIENCE
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PWC​​​​​​
Senior Creative & Digital Innovation Strategist Global (NYC) July 2023 - Present
(Customer Experience & Transformation)​
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Creative Strategist / Interim US PMO Global (Austin, TX) May 2022 - June 2023
Metaverse/Immersive Technologies Team​​
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OFFBEAT​​​​​​​​​​
Head of Strategy​ Austin, TX June 2021 - April 2021
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Creative & Content Production Strategist Austin, TX May 2021 - June 2021
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BUZZNOG​​​​​
Immersive Technology Advisor / Investor Remote May 2020 - Present
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C3 Presents​​​​​
Production Coordinator & Festival Media Marketer Austin, TX August 2019 - June 2020
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Artist Management Specialist Los Angeles, CA May 2019 - July 2019
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INDUSTRY LEADERSHIP​​​
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TEXAS IMMERSIVE INSTITUTE, UNIVERSITY OF TEXAS
Industry & Alumni Fellow Austin, TX 2021 - Present
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AMERICAN ADVERTISING FEDERATION (AD2AUSTIN)
Industry Mentor Austin, TX 2024
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AMERICAN METAVERSE AWARDS 2024
VIP Jury Member Global (NYC) 2024
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ACCOMPLISHMENTS, PUBLICATIONS, SPEAKING ENGAGEMENTS​​​​​​​​
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AWARDS
BAFTA Shortlisted, Immersive Category (2023)
Roderick P. Hart Award (2022)
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PUBLICATION
"The Study of User Experience Within Advertising in Virtual Reality" (2023)
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KEYNOTES
Metaverse Safety Week (2022)
Annual Intern Firm-wide Offsite, PwC (2023)
Cannes Lions, PwC x Virbela Metaverse Experience (2023)
PANNELS
Blockchain World, Abu Dhabi (2021)
Duke Blockchain/Metaverse Conference (2023)
Brand Innovators: Future of Web3 (2023)
GUEST LECTURES
Technology Advisors Group (2022)
NYU (2023)
University of Texas (2024)
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SKILLS​
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TOOLS & SOFTWARE
GenAI Models | Figma | Miro | Adobe Creative Cloud | Google Suite | Microsoft Office | Salesforce | Social Media | Google Analytics
PROFESSIONAL SKILLS
Account & Project Management | Campaign & UI/UX Strategy | Workshop Facilitation | Public Speaking | Pitching | Research | Analysis
PERSONAL SKILLS
Leadership | Reliable | Adaptable | Creative Thinking | Teamwork | Time Management | Organization | Curious | Problem Solving
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CLIENTS​​
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